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LinkedIn and Xing

If you are searching for a job in Germany, then utilizing a professional social site is one of the most effective tactics to attain your aim. LinkedIn and Xing are two of the most well-known options in this category. There is an initial impression of similarity between the two due to their shared emphasis on broadened access to employment opportunities and direct communication with future employers. However, a deeper inspection reveals essential distinctions in the applications each of these networks may serve.

XING, What Is It?

The German business community uses Xing, a social networking platform. Like LinkedIn, with a significant base of users in the German-speaking regions (DACH area), Xing is a selling point that specific organizations should not miss out on again. Like LinkedIn, Xing is a great option for anyone interested in communicating with a business or professional community. We want to ensure that organizations with that target audience know Xing, how it differs from LinkedIn, and how it can be used to their advantage.

What Is Linkedin?

The professional social network LinkedIn has more users than any other website in the world. LinkedIn is a professional networking platform that may help you find a job or internship, build and maintain connections with other people in your field, and get the training and education you need to advance in your career.

If your LinkedIn profile is complete, it will help you connect to opportunities by highlighting your unique professional narrative via your experience, talents, and education. You may also use LinkedIn to arrange offline events, join a group, create articles, share images and videos, and more.

How Significant Is XING?

You should check out Xing if you're in the corporate world or a professional. Like LinkedIn, Xing is a fantastic venue for companies to showcase themselves for marketing, sales, and recruitment. In addition, only Xing among German social media has a substantial and quantifiable user base. Consequently, Xing is useful for individuals whose customers are German corporations.

About 20 million people in the DACH area utilize Xing. That's more people than the "just" 17 million on LinkedIn (September 2021). Both the users and the service are dynamic. Third-party data (because XING did not disclose any statistics) indicates that the overall number of monthly and daily interactions on XING is comparable to that of LinkedIn.

Despite its popularity in Germany or the rest of the DACH area, few people outside Germany, Austria, or Switzerland use Xing. In a later section, we shall discuss the disadvantages of this lack of transparency. On the other hand, this implies that your competitors outside of Germany are likely unaware of Xing, giving you a significant edge.

Why Building a Linkedin Profile Is Crucial

Whether they admit it or not, recruiters do a Google search of a candidate's name before hiring, if only to get the vital information that isn't readily available elsewhere. So now that we're familiar with LinkedIn, why is it crucial to have a profile there? Come on, why don't we examine the significance?

It is time to start acting on LinkedIn if you want to connect with professionals from various fields, specialties, and backgrounds.

As an additional benefit, this is something you can get out of keeping up with LinkedIn. Your LinkedIn profile is indexed in Google shortly after you edit it. This immediately boosts your potential for being considered for a job or at least seen. Indeed, LinkedIn has been the direct source of several job offers for many of my acquaintances, primarily due to the convenience it provides to job seekers and employers.

The more you use LinkedIn, the more people will be able to see your profile. LinkedIn's popularity is increasing not just in India but throughout the world. If you optimize your LinkedIn profile with the appropriate combination of keywords & content, it may be viewed by these people no matter what country they are located in.

Developing and maintaining an up-to-date LinkedIn profile is akin to building your brand. There are built-in functions on LinkedIn, such as recommendations and endorsements. The areas of expertise may be further validated and reinforced by having others who know and perhaps have dealt with you submit a testimonial on your behalf. The added dimension of realism and intrigue is appreciated. Someone recommended and praised by a more senior individual is worth learning more about.

Creating a LinkedIn profile is just like maintaining a professional journal. Make sure to update your LinkedIn page if you get recognition, take on a new project, or do voluntary work. This will ensure that you highlight all a recruiter needs to know about you to make a hiring decision.

LinkedIn's word limit and character restriction are unique. Therefore, unlike a resume, individuals are not allowed to provide irrelevant, long material. You may include as much or as little information as you want on a resume.

Despite our and most hiring managers' advice to keep resumes to a maximum of two pages, many candidates include irrelevant details on subsequent pages. As a result, a lot of applications end up in the trash. But LinkedIn will not let you go above the limit by even one character if you try.

Update your LinkedIn Summary to reflect that line of thinking. Include any insights gained while working for your present employer in your experience area. For example, how did you overcome the problems you experienced, how did you overcome them, and what did you contribute value to what you've worked on? Provide the reader with a glimpse into your professional self.

Today's professionals are so time-starved that they seldom have the opportunity to connect personally with their peers and former employers. Utilizing LinkedIn, you may keep in contact with your professional network. And you can miss out on a great chance if you neglect to use LinkedIn. Whether the recruiting manager can't locate you with a simple Google search makes them wonder if you are computer savvy or interested in networking with other professionals.

XING's Working Principle

It's no surprise that in the modern day, almost every German utilizes LinkedIn or XING to stay abreast of the latest business news, explore various career paths, make meaningful connections, and join or form groups to find and share employment prospects. LinkedIn and XING have become the most popular social media sites because HR departments depend on them to advertise job openings and potential research candidates, build professional networks, and close deals. First, look at the oldest platform, XING, while learning about the differences between LinkedIn and XING Profile.

Through XING Profile, employers and members may quickly find qualified people to fill open positions at their businesses, expanding the latter's pool of potential hires and the former's worldwide exposure. In addition, recruiters may utilize XING to evaluate candidates and extend employment offers. XING is a one-stop shop for corporate branding and marketing to employees. As far as professional networking goes, LinkedIn and XING have more in common than they have differences. However, if you look closely, you'll see that XING is an excellent option for recruiters. Besides helping with worldwide reach, XING assists all interested organizations in supplying their complete data so that they have an ultimate chance to stand out from the rest and workers become drawn to their profile. In addition to submitting presentations, site users may access in-depth data about businesses by clicking on banner ads, contacting firms directly, etc. Companies may benefit from XING by building an online profile after they sign up for the service.

Principles of LinkedIn's Operation

Do you wish to decide which of XING and LinkedIn is superior? Then it would help if you learned the ins and outs of LinkedIn, the world's largest professional network, and its advantages, disadvantages, differences, and contacts. There are millions of people all around the globe who have signed up for LinkedIn to build professional profiles and connect with others in person. In addition, newcomers and students may use LinkedIn to learn about the newest company news, connect with professionals, and establish credible professional ties.

Using this hub, entrepreneurs may network with like-minded business people and create a secure foundation for their careers. These online employment portals, such as LinkedIn and XING, encourage you to broaden your horizons and develop professionally, making an informed comparison that will help you take the next step in your chosen field. LinkedIn allows you not only to connect with people all over the world but also to succeed in the face of professional obstacles. Register your company on LinkedIn to obtain every real-life inspiration. You'll never know how you'll socialize for your benefit, whether looking for professional help or exchanging career differences and news.

Differentiating Between Online and Traditional Methods

LinkedIn, a global powerhouse in its own right, places a premium on connecting with people from all over the globe. However, Xing is geared at regional groups, such as professional groups, and hosts "Xing events" where specialists from various professions may network. Therefore, users of LinkedIn and Xing must adapt their strategies for making connections accordingly.

Suppose you're already living in Germany and confident in networking in person. In that case, Xing can help you locate in-person business events where you will meet prospective coworkers and learn more about subjects that interest you.

But if you want to interact with the relevant decision makers for a global and EMEA-focused position, LinkedIn is where you need to be. Keywords to use in your search

Depending on the functionality of the filters included in each system, recruiters use a variety of search tactics while looking for promising applicants. Some examples of such details include primary keywords, languages spoken, location, etc.

It makes perfect sense that major metropolitan areas would be highlighted on LinkedIn. Since LinkedIn members tend to be goal-oriented, it's better to list the nearest major city rather than your hometown. However, on Xing, the prospects focus more on the precise location, down to the zip code.

Keywords are also a point of differentiation. In contrast to LinkedIn, where most recruiters will use English phrases, Xing is primarily a German-language sourcing platform.

Audience Intended

Despite LinkedIn's more prominent worldwide presence, Xing's active user base in the DACH area (Germany, Austria, and Switzerland) argues in favor of it. Only 14 million LinkedIn members are on this site, whereas 17 million are on Xing.

As a result, LinkedIn is where you want to start if you want to connect with foreign businesses or those who wish to recruit English speakers. However, using Xing will increase your chances of getting a job in a local German firm.

But before you make a final decision, you should know that LinkedIn has made significant strides in the previous two years toward expanding its company in the German-speaking sector, including venturing offline to acquire new users. With such a proactive approach, the Microsoft-owned network has a chance of surpassing its German "twin" and eventually dominating the DACH area.

Linkedin: A Global Network For Finding Work

LinkedIn helps you network with others in your industry, the E-Commerce sector. You can discover anything here that the social network still can't:

Companies from around the world, not only Germany, may be found on LinkedIn. As a social networking platform, it has a broader audience than Xing, with 300 million members.

LinkedIn's free "Basic" accounts come with several limitations that limit your ability to do more than the bare minimum. For example, you may still communicate through InMail, and your profile views are limited to a preview. However, the free version is refined if you want to stay in touch with coworkers.

LinkedIn functions similarly to other social networks and offers a straightforward user interface that won't confuse users. After setting up your profile and populating it with relevant information, you can begin your search for potential employees or employers.

The German Professional Network Xing

In contrast to Xing, LinkedIn's worldwide presence is concentrated in German-speaking countries.

It isn't easy to contact people outside of the Xing, the German-speaking nations. So only apply for jobs in Germany, Austria, or Switzerland, and after you've landed one, use Xing as a platform to its fullest extent.

Just like with LinkedIn, you can start by making a basic account, which is accessible yet still has access to all of the site's features. However, you continue to use the social network's most fundamental features, including contact management and direct messaging. Then, you can accomplish the work of a display.

Xing operates similarly to other social networks in terms of its structure. You'll get personalized assistance while making your profile and the first contact with potential matches. You won't be entirely on your own for long, and you can get to work looking for a job. It's easy to navigate and utilize the site without getting lost.


Xing and LinkedIn, you can see, both have distinct benefits and drawbacks that vary based on your needs. Before settling on a strategy, you should determine your end aim and the demographic you want to reach. Then, you'll be able to make a calculated and educated decision, which will help you locate work more quickly.

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